OUR SERVICES:


Today, all companies compete at the intersection of technology, marketing, and data.  We are at a moment of constant, accelerating change and this intersection one of the focal points.  The landscape, new competitors, new industries, new business models, new technology strategies.  Companies are challenged to not only adapt, but often forced to change as the opportunities and risks of their current strategies need to be reevaluated. 


These technology companies struggle to update and refine their business.  Whether it be launching new products, re-examining business models, scaling for growth, or facing financing questions, each of these moments are fraught with risk and opportunity. 


SHOULDER TAP PROVIDES THE EXPERIENCE AND EXPERTISE TO HELP TECH COMPANIES EFFECTIVELY RESPOND TO CHANGE





Projects typical flow through three phases:

Assessment, Build, and Deployment. 

Assessment

All projects start with an assessment.  Evaluating assets, risks, opportunities and understanding what existing technologies and resources are in place to create new strategies.   It includes engaging with internal and external stakeholders, building a MVP outline, and identifying gaps.


The end of this stage, typically 2-4 weeks, delivers an initial scope of possible strategies and tactics, along with a preliminary budget and timeline. 


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Build

Projects proceeds through a series of steps:

Building a "Proof of Concept"

  1. Build a "Proof of Concept" (POC)
  2. Test product market fit
  3. Specify key requirements
  4. Budget development and deployment costs
  5. Assessment of current technology and resources
  6. Engage with prospective partners and vendors.
  7. Build a full "pro-forma" budget
  8. Socialize with internal resources
  9. Development a POC business plan
  10. Product market fit
  11. Scope and requirements of product
  12. Capital requirements
  13. Partnership requirements
  14. Technical requirements
  15. Build MVP
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Deployment

Unlike most consulting firms, we don't stop with the ideas, we help stand-up those ideas.  Working with your teams as an incremental resource to oversee the actual delivery of the product or service. 



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Additional Services

Technology/Vendor Evaluation


We spend a lot of time helping clients sort through their existing technology stack, recommending streamlining opportunities, and finding the incremental technologies necessary to achieve your objectives. 


Readiness Assessment & Requirements Gathering

Expertise In:

  • Customer Management Platforms
  • Data Clean Rooms
  • Consent Management Platforms
  • Data Privacy Tools
  • Cookie-less Targeting Tools
  • Identity Graph Infrastructure
  • Lead Capture Tools


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Fractional Leadership


We are often brought in to companies that are experience a significant change.  These range from accelerated growth to new competitors, but all share in needing additional leadership to weather the storm.


After having lead over a dozen companies and consulted for countless others, we have the skills and temperament to step into these challenging situations and help guide the team to a good outcome. 

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Interested in our services? We’re here to help!

We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.

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